Good design is design that changes behavior for the better. I think it needs to take into account the context of the environment, of the human condition, the culture, and then attempt to make the things you do—make us do them better, make us do better things. It encourages us to change the way that we live.
The best products don’t focus on features, they focus on clarity.
A great brand experience is one that is not only personal, but that makes people individually indispensable to the result.
Customer engagement is thinking and acting as customers do: as a series of inter-related interactions that, together, create their ‘customer experience’.
A Consistent Experience Is a Better Experience
At the end of the day is how the user remembers the experience. Focus on key experiences
It’s the content that needs to be addressed rather than changing the visual design or making quick fixes to user experience
People choose not on the basis of what’s most important, but on what’s easiest to evaluate.
Usability is important, but it is not the most important thing. There are lots of parts of (the iPhone) that are completely unusable, and you know what? It doesn’t matter.
Designing for the reflective level means designing to build long-term product relationships.
The frontier of user experience is organizational.
Structure First. Content Always.
The perception of system output must be greater than the perceived user input, and within that range there is a sweet spot where [user experience] is delightful and magical.
The Key To A Unified Brand: A Consistent UI
Customers can’t tell you what they need. The 12 Lessons I Learned from Steve Jobs.
Design isn’t just wire frames or visual style; it’s about the product as a whole.
Great products come from teams who put people first – before design and functionality.
Interfaces exist to enable interaction
Good UI design gives users a comprehensible sense of power that consistently helps them feel in control.
Web content is useless unless it supports a business objective or supports a user in completing a task.
Design is not art. It is about crafting solutions to real issues.
The way to earn consumer loyalty and competitive advantage is to deliver the most satisfying experience.